口语学习技巧|互联网零售商 e-tailer

你身边是否有不少网上购物族？鼠标在各类在线商店随意点点银子就出手了，喜欢的宝贝也入手了。这类互联网商店其实跟咱们日常的retail store（零售店）差不多，只是他们的产品陈设、买卖都是在线完成的罢了，因此，互联网零售商就叫e-tailer。

The word e-tailer is a portmanteau word derived^{2 from 'electronic' and 'retailer3', in a similar way to 'e-mail'. The word has been in use since at least 1995.}

E-tailer是electronic和retailer两个词组合而成的，与e-mail这个词的构成方法一样。该词的用法至少要追溯到1995年。

Two distinct categories of e-tailers are pure plays and bricks and clicks. A pure play e-tailer uses the Internet as its primary means of retailing^{4. A brick and click e-tailer uses the Internet to push its good or service but also has the traditional physical storefront available to customers.}

互联网零售商分为纯粹的互联网零售店和实体与互联网结合的零售店两种。纯粹的互联网零售店以因特网为其主要的零售方法。实体与互联网结合的零售店则在拥有传统线下门店面的同时借助因特网推广其商品和服务。