New Retail1 is a term that roughly indicates a combination of the best in physical and online retail. In the words of Jack2 Ma, founder3 and chairman of e-commerce behemoth Alibaba Group Holdings Ltd, New Retail is making the distinction between physical and virtual commerce obsolete4.
新零售的意思就是将线下门店零售和互联网零售的优势结合起来。用阿里巴巴开创者兼主席马云的话说，新零售就是让实体商业和虚拟商业的差别不复存在。
A latest example is a strategic partnership5 announced in February between Alibaba and Bailian Group Co Ltd, a retail conglomerate6 headquartered in Shanghai. Under the deal, the duo would leverage7 their troves of consumer data in order to integrate offline stores, merchandise, logistics and payment tools to deliver a better overall shopping experience.
新零售方法近期的一个例子就是今年2月阿里巴巴和总部在上海的大型零售企业百联集团宣布打造策略伙伴关系。根据合作协议，双方将借助买家数据资源将实体店、产品、物流与支付工具整理起来，提供更好的整体消费体验。
